Acumen brings together some of the brightest minds who are interested in exploring the ever changing dynamics of marketing. The club aims at keeping members abreast with the latest on marketing, while integrating the vast experiences of its members across functions and industries such as advertising, research, sales, branding and digital marketing.
- Establishing a strong marketing reputation within the institute and professional circles.
- Providing a forum to educate and enhance the understanding of marketing issue.
- Stimulate interaction among students, companies, and faculty to participate in marketing and community relationships.